CLIENT:  Georgia Pacific

PROJECT:  Quilted Northern Soft & Strong: Original Thoughts

YEAR:  2013

MY ROLE:  Senior Project Manager

Using the Quilted Northern spokesperson, Emily, our team created a series of videos of Emily and friends in bathroom-related talk and a Facebook sweepstakes where people could submit the original things their kids say.

I project managed the development and delivery of the website redesign, Emily’s World video shoot, social media app and sweepstakes to support the Emily’s World campaign for Quilted Northern Ultra Soft & Strong.

Created project plans and owned delivery from milestones to the final asset delivery. Worked collaboratively with the designers, copywriters, and developers. Defined SOW and resource allocation, clarified scope, procured vendors, implemented change management, prioritized deliverables, got client acceptance, monitored status for performance and budget. 

RESULTS:  Generated 2,000 responses in the first two weeks, with no paid media support.