CLIENT:  Georgia Pacific

PROJECT:  Quilted Northern Ultra Plush: I Am Not For Wiping

YEAR: 2013 - 2014

MY ROLE:  Senior Project Manager

The client asked for a campaign promoting the soft and plush attributes of Quilted Northern Ultra Plush. Our team responded with the Not For Wiping campaign centered around a fancy, french-accented toilet paper roll declaring Ultra Plush is too luxurious for wiping and to sign the pledge to stop wiping, to treat your gentle parts more gently. And get a coupon.

I project managed a creative team in the development and delivery of the I Am Not For Wiping video series, social media coupon and assets, and display and rich media deliverables to support the media plan for Quilted Northern Ultra Plush. 

Created project plans and owned delivery from milestones to the final asset delivery. Worked collaboratively with the designers, copywriters, and developers, with gentle nudging and encouragement to use our JIRA workflow to gain efficiency in the creative development process.

Defined SOW and resource allocation, clarified scope, procured vendors, implemented change management, prioritized deliverables, got client acceptance, monitored status for performance and budget.