CLIENT: Delta

PROJECT: Delta Social

YEAR: 2012

MY ROLE: Senior Project Manager

Project managed the Implementation of the social media strategy and editorial calendar to launch social platform redesigns and event sponsorships, SEO optimization and measurement plans, and vendor evaluations and procurement. Integrated social platforms with Delta Away We Go, Delta Assist, and Ideas In Flight website features.

RESULTS: Grew the social media fan base by 63% in 6 months and increased daily interaction per posts by over 200%.