CLIENT: Cracker Barrel

PROJECT: Cracker Barrel Website Redesign

YEAR: 2011

MY ROLE: Project Manager

Project managed the Sitecore website redesign, content creation and 360 virtual tour shoot for Cracker Barrel. Created project plans and owned delivery from milestones to the final asset delivery. Worked collaboratively with the designers, copywriters, and developers. Defined SOW and resource allocation, clarified scope, procured vendors, implemented change management, prioritized deliverables, got client acceptance, monitored status for performance and budget.

360 Virtual Tour

Our team traveled to Cracker Barrel headquarters to film a 360 virtual tour to support the full website redesign.

Interactive Content

Leveraging the warehouse of artifacts, memorabilia, and signage collected by Cracker Barrel’s team of Americana archivists we developed interactive content to explore the unique decor on the walls of every Cracker Barrel store, a step-by-step of the restoration process, and an online quiz to test your knowledge of of real Americana.

WEBSITE REDESIGN

Our team was challenged to bring Cracker Barrel’s 30+ page website into the new millennium with a full Sitecore website redesign.

OLD SITE

NEW SITE

User Generated Content

The World’s Largest Front Porch is a gallery of photos submitted by customers sitting in the iconic rocking chairs on Cracker Barrel’s front porch to support Wounded Warrior Project.

Generated 3,000 submissions in first three weeks.

Custom ePostcard

We created a new feature release calendar to add seasonal content to the website like the custom message epostcards for summer travel.