CLIENT:  Georgia Pacific

PROJECT:  Angel Soft #SheetOutOfLuck

YEAR:  2014

MY ROLE:  Senior Project Manager

Our team sold the client on a campaign on those inopportune times when you run out of toilet paper. #SheetOutOfLuck

I project managed the development and delivery of the website redesign, video production, and deliverables for the online media plan for the Angel Soft #Sheet Out of Luck campaign.

Created project plans and owned delivery from milestones to the final asset delivery. Worked collaboratively with the designers, copywriters, and developers, with gentle nudging and encouragement to use our JIRA workflow to gain efficiency in the creative development process.

Defined SOW and resource allocation, clarified scope, implemented change management, prioritized deliverables, got client acceptance, monitored status for performance and budget. 

RESULTS: 

• Campaign featured in Advertising Age and Lürzer's Archive 

• Template project plans, SOWs and Change Orders for future use

• Refined JIRA workflow for creative deliveries