CLIENT: Georgia Pacific
PROJECT: Angel Soft: Built For Strength
YEAR: 2012-2013
MY ROLE: Senior Project Manager
Project managed the development and delivery of the website redesign, Summer Stories custom story generator, Facebook coupon tab, display and rich media creative, assets for social platforms, shopper apps, and influencer blogs to support media plan for Angel Soft Built For Strength campaigns.
Created project plans and owned delivery from milestones to the final asset delivery. Worked collaboratively with the designers, copywriters, and developers. Defined SOW and resource allocation, clarified scope, procured vendors, implemented change management, prioritized deliverables, got client acceptance, monitored status for performance and budget.
RESULTS:
Template project plans, SOWs, Change Orders to be used in future
Surpassed 100,000 fans threshold on Facebook
Custom Story Generator
Angel Soft Summer Stories was a custom story generator to create a Mad Libs style story selecting from a predetermined list of story topics, nouns, verbs, and adjectives. The story generator was developed with a Like-gate for entry to increase social followers for Facebook. Users were entered into sweeps upon story completion.
Stories could be shared via social media platforms.
Online ads and social posts to support the promotion.
Rich Media
Our team built video interstitial placements to support the online media plan
Facebook Coupon Tab
We developed a Facebook coupon tab as the call to action for the online media plan.
Social Assets
We created Facebook, Twitter, and Youtube asset options to promote softness and strength messaging, facial tissue product, and Built For Strength campaign.
Influencer Blog / Shopper App Content
The team created Mom blog content and coupon offers driving to the Facebook Coupon Tab to generate social followers and creative for promotional runs in various shopper app programs.
